A 30-year veteran of the company, Lynne Hale created the publicity strategy and managed the successful return of the Star Wars saga to the public forefront, beginning with the Star Wars Trilogy Special Edition release in 1997, continuing through the prequel trilogy of films (Star Wars: The Phantom Menace, Star Wars: Attack of the Clones, and Star Wars: Revenge of the Sith), the Star Tours theme park attraction, and the Star Wars: The Clone Wars television series. The strategy included integrated plans across all products and divisions including retail promotions, television partners, promotional partnerships, home entertainment releases, online activities, documentaries, video games, and consumer products. Additional film campaigns include Tucker: A Man and His Dream, Willow, Indiana Jones and the Last Crusade, Indiana Jones and the Kingdom of the Crystal Skull, and Red Tails.
Hale’s most recent film campaigns include?Star Wars: The Force Awakens (2015), Rogue One: A Star Wars Story (2016), Star Wars: The Last Jedi?(2017),?Solo: A Star Wars Story?(2018)?and the upcoming Star Wars: The Rise of Skywalker (2019), and the popular Disney+ series The Mandalorian, which debuted in 2019.?